Jeff has been around snow for most of his professional life. He moved to Whistler at a young age and has gained over 25 years of resort experience working with Whistler / Blackcomb.

Jeff discovered his passion for events when he was a competitive snowboarder from 1993 to 2002 in the sport of Snowboard Cross.  Finishing his competitive career at the World Cup level, Jeff continued to fuel his passion by designing and constructing Snowboard Cross and Ski Cross courses throughout the following years.

As a designer and builder, his most notable achievements have been the Torino 2006 Olympic Winter Games, Vancouver 2010 Olympic Games and the Pyeongchang 2018 Olympic Winter Games where he was responsible for the design and the construction of the Snowboard Cross and Ski Cross Courses. Jeff’s list of achievements extends to being also responsible for the design and construction of two World Championships Venues as well as numerous World Cups around the globe.

National teams and athletes have turned to Jeff’s experience to gain a technical advantage by building private training venues throughout the years.  Jeff realized early in his career that great events and venues are built with teamwork. As founder of White Industries Ltd, “greatness” can only be achieved when there is a team working together seamlessly and efficiently towards a common goal.


 Introduced to skiing and snowboarding at a young age Steve can attribute his 15 years of experience sculpting snow to being raised in a snow sports environment.  Steve started his first job in the terrain park after his technical riding abilities were noticed by management at his local resort. In his new position Steve proceeded to take on more responsibility by designing contest venues for both skiing and snowboarding at the resort. After the snow melted away in the spring Steve’s passion for managing projects and executing events still carried on. He enrolled himself in a Ski Resort Management program which helped him sharpen his skills for a professional career within the snow sports industry. After graduating from his college course, Steve moved to Vancouver to work on larger events and projects. Steve now specializes in on hill management, course designs, measurements, volunteer coordinating, event officiating, judging and more.

He has taken lead roles for shaping  many different projects including three Olympic Winter Games, Vancouver 2010, Sochi 2014 and Pyeongchang 2018. He has been involved in 2 World Championships at Stoneham Quebec, multiple World Cups around the World and lead the builds of National and Provincial events in Canada. He is a quiet leader with an eye for detail both on and off the mountain.  Steve works tirelessly to consistently create incredible events for athletes, officials, volunteers, sponsors and spectators.  He knows that to create high level events,  planning, execution and teamwork create success and  is a reward of one’s passion and creativity.